At Abbotsford Road, we have carefully selected a team with incredible international experience and a creative business focus. Each member brings a unique set of skills and expertise to deliver exceptional service and innovation to our partners.
Executive Team
Karl Jameson, Director and Entrepreneur
Karl is a driving force behind the financial success and stability of our rapidly growing roastery. His entrepreneurial spirit and strategic vision keep us moving forward.
Pedro Sousa, CEO and the Wise Eyes
A seasoned coffee expert, Pedro is laser-focused on monitoring the price of green coffee beans and making strategic purchases at the right time. His second priority is ensuring our facility delivers products and services to our customers when they need them..
Logan Kedwell, Director and Head of Business Development
Logan leads the business development team, supporting cafes and restaurants to open, grow their coffee programs, and thrive. He's passionate about business and dedicated to helping our partners succeed.
Kathryn Fryer, Head of Finance
Unlike many roasteries, our finance department, led by Kathryn, keeps a close watch on our pricing, shipping, and support services to ensure we deliver the best value for our customers.
Jerico Bleu, Head of Coffee Education and Training
Jerico is meticulous in his training and support offerings. From health and safety to delivering incredible flavor profiles that meet your business needs, Jerico ensures that our education programs are top-notch.
Martin Ray, Head of Sales
With a career deeply rooted in the coffee industry, Martin is dedicated to finding the right partners to welcome into our family. He works tirelessly to ensure each customer has the perfect coffee program tailored to their needs. With his finger on the pulse of customer desires and the ever-changing landscape of cafés, Martin's industry knowledge is truly invaluable.
James Cummins, Head of Marketing
With international experience in helping brands grow, James brings a unique skill set to our business. From crafting custom labels to providing insights and ideas for our customers to stand out, James is a valuable resource.
